Sophia Steiger is Head of DAO for the United Kingdom, MENAT and Europe. Accountable for both HSBC UK and the non-ring fenced bank in the UK. Sophia has nearly 30 years of experience of utilising data to deliver enterprise value. Sophia has held roles at Board, Global Exco and Regional level, so understands the breadth of data available to the organisation and the challenges of extracting and delivering insight and value. Sophia has a 1st Class Honours degree in Technology and Business covering artificial intelligence and neural networks, combined with professional qualifications both in Finance and Data. Sophia has a track record of creating high performing teams and delivering results across the complex matrix ecosystem, both on regulatory, risk/controls and efficiency topics. Sophia’s attention to: mentoring; active diversity management and external networks such as being a judge for the Women in Technology awards – shows her multi-dimensional people focus, at all levels. This and her proven Role Model behaviours in her delivery style and adaptability, are key to her ability to combine organisations, attract the very best and be a 10X value deliverer. Outside of work Sophia loves adrenaline sports, focusing on skiing, snowboarding, mountain biking and paddleboarding.