Maddie Peacock, GfK
Maddie Peacock
Programme Director

I am a Programme Director for GfK, overseeing the end-to-end delivery of transformation projects across Operations and Technology. My role involves managing backlogs, roadmaps, and budgets to ensure the successful implementation of our programme strategy. I joined GfK four years ago with an undergraduate degree in History. During my time with the company, I have continuously advanced from my initial role as a Team Administrator to taking on more challenging technical roles as a Business Analyst and Programme Manager. Now, I am excited by the opportunity to lead complex projects and contribute to GfK's continued success. My passion for diversity has been a driving force throughout my career at GfK. I previously co-led a UK DE&I network called 'Fast Forward,' now I set on the council as the Champion for Gender. I also helped set up and steer a new tech council in 2021 to address industry-specific DE&I challenges, such as the underrepresentation of women in tech roles and STEM fields. I'm honored to have been recognized as a finalist in the 2021 and 2022 Women in Tech Excellence Awards and to have received the Role Model of the Year award in November 2022. This external recognition reaffirms my sense of belonging in the industry and motivates me to continue striving for progress and positive change.