Maria Thorpe leads the data science teams across two MSQ agencies, 26PMX and MSQData, to deliver data engineering, analytics and insight, ML and conversion rate optimisation for the group. She works with agency clients to drive forward their digital maturity and marketing effectiveness to deliver business growth enabled by data. With experience across a number of industries she’s passionate about leveraging data and data science to create actionable insight that answers business problems and about improving diversity in the data profession, speaking on panels at the AI and Big Data Expo and podcasts like SheCanCode to discuss more women can be encouraged to the enter the industry